Usage
Dictionary
Katakana: バレンタイン
Pronunciation: Barentain
Meaning: Varentaine’s day
Column
Valentine’s Day in Japan: A Special Day of Love and Chocolate
Introduction
Japanese Valentain’s day is very unique. Japan has its own special customs that make this day unique.
The Origins of Valentine’s Day in Japan
Valentine’s Day was introduced to Japan in the 1950s, initially through an advertising campaign by a confectionery company. It started as a foreign tradition but gradually evolved into a distinctive Japanese custom.
“Giri-Choco” and “Honmei-Choco”
One of the most notable features of Valentine’s Day in Japan is that women give chocolate to men. There are two main types of chocolates given:
- Honmei-Choco (True Feeling Chocolate): This is special chocolate given to a romantic partner, husband, or someone the giver has feelings for. It is often handmade to express deep affection and can serve as a way to confess one’s love. For many women, it’s a nerve-wracking day.
- Giri-Choco (Obligation Chocolate): This is given to male colleagues, friends, or superiors as a token of appreciation and goodwill. In workplaces, it’s a common practice to distribute giri-choco to maintain good relationships.
The Emergence of “Tomo-Choco” and “Gyaku-Choco”
In recent years, new trends have emerged, further diversifying how Valentine’s Day is celebrated.
- Tomo-Choco (Friend Chocolate): This is chocolate exchanged between female friends, celebrating their friendship. It has become especially popular among younger generations.
- Gyaku-Choco (Reverse Chocolate): This is when men give chocolate to women, reversing the traditional roles. It’s a newer trend but is gaining popularity.
White Day
A month after Valentine’s Day, on March 14th, Japan celebrates “White Day.” On this day, men who received chocolates on Valentine’s Day return the favor by giving gifts to women. These gifts often include candy, cookies, or white chocolate.
Modern Ways to Enjoy Valentine’s Day
Nowadays, Valentine’s Day in Japan is celebrated in various ways. It’s not just about couples; families and friends also exchange chocolates. Additionally, many people buy high-quality chocolates as a treat for themselves. Department stores and confectionery shops set up special Valentine’s Day sections, showcasing a wide array of chocolat
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