Usage
Dictionary
Katakana: ビール
Pronunciation: Biiru
Meaning: Beer
Column
Beer in Japanese Culture
History
Beer was first introduced to Japan during the late Edo period, around the 1840s, by the Dutch. However, it did not become widely popular until the Meiji era. In the 1870s, breweries operated by foreigners were established, and soon after, Japanese entrepreneurs also entered the beer brewing industry. Famous beer brands like Sapporo and Asahi were founded during this period.
Consumption Habits
Beer is a very popular alcoholic beverage in Japan, especially during the summer months. It is commonly enjoyed with meals and pairs well with a variety of dishes such as yakiniku (grilled meat), sushi, and tempura. Additionally, beer gardens and izakayas (Japanese pubs) are popular places where people gather to enjoy beer. Particularly, it is a common practice for Japanese salarymen to drink beer with colleagues at izakayas after work, making it a significant part of the corporate culture.
Types of Beer
The Japanese beer market offers a wide range of beer varieties. Some of the most common types include:
- Lager: The most popular type of beer in Japan, with major brands like Kirin, Asahi, Sapporo, and Suntory producing this style.
- Ale: The craft beer boom has led to a rise in popularity of ales, including IPA (India Pale Ale), porter, and stout.
- Happoshu: A low-malt beer that has a similar taste to beer but is taxed lower, making it cheaper.
- Third-category Beer (Shin Janru): An even more affordable option made with alternative ingredients like soybeans or corn, reducing the tax further.
Evolution of Beer Culture
In recent years, the popularity of craft beer has surged, leading to the establishment of numerous small-scale craft breweries across Japan. This has expanded the variety of flavors and styles available, enriching the beer culture. Beer festivals and events are also frequently held, attracting beer enthusiasts from all over.
Furthermore, Japanese beer manufacturers have gained international recognition for their quality, making Japanese beer appreciated both domestically and abroad.
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